How robotics ace warehousing and fulfillment for logistics


With rising demand for superior customer experience, the role of a logistics operator including CEP (courier, express & parcel) companies have evolved from just renting a storage space to become a complex customer-centric warehousing and fulfillment source. 

Innovations like mobile and internet made logistics providers confront immense changes and many players thus, branched out to tap surging opportunities in B2C fulfillment. However, this opened another Pandora box of complexity. For example: now these providers will not only have to store a large volume of variable inventory but also have to segregate it as per client. While all this happens, they need to maintain high operational productivity to fulfill orders timely. 

The exponential rise in eCommerce is driving the growth of market but also bringing risks and challenges, like: 

  • managing multiple clients’ inventory in a single zone 
  • avoiding inventory pilferage 
  • real-time tracking orders and inventory to prevent incorrect/incomplete fulfilments 
  • optimum space utilization 
  • flexibility to adapt to changes – operating model, channel mix etc. 

Inability to enable a seamless experience to the end-consumer can lead to loss of their clients’ trust. They need a quick, reliable and cost-efficient partner that leverages advanced technology to provide flexible deliveries. 

Here’s a case study on how a leading logistics player leveraged AI-powered autonomous goods-to-person robotics to be ahead of the curve and efficiently serve multiple customers. 

Contact our subject matter experts to understand the way GreyOrange can optimize an end-to-end omnichannel fulfilment for retail and logistics.


Ritika Mahajan

A product marketing professional with experience and interest in new technologies for Retail & eCommerce.